Reporting From The Heartland: What’s New in Fargo?
Sunday, July 9th, 2006This week, the world’s largest sporting goods store opened in Fargo, North Dakota, the same week I happened to be visiting. Now, understand, sports are huge up here, huge as spectator sports, that is. Actual athleticism isn’t as popular. It’s “sports as leisure,” if you will. Therefore, it makes perfect sense for Fargo’s mega-sporting goods store to feature a Ferris wheel, candy shop, and shooting arcade. A rock-climbing wall would require effort, possibly sweat, and that’s no fun.

A “living statue” has nothing to do with sports but no one seems to care.

You can practice with toy guns in the shooting gallery.

Or aim for your husband with the real thing.

Buckets of candy replenish valuable carbohydrates.

And for no logical reason, Lincoln, and seven other presidents, line the second floor balcony. That’s my Fargo!















